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The Pick - Vol. 9 - We’re calling it a “catazine” (it’s a made-up-word)


Issue No. 009

Q and A

- with -

Pick On Us

Q: What’s a “catazine”?
A: A catazine is a cross between a catalog and a magazine.

Q: I would expect you to have a catalog, so what makes you call this a “catazine”?
A: Well, it contains more pictures than words, and we included some Q&A with our favorite chefs. This release really blurs the lines between entertainment and information.

Q: How did that happen?
A: We asked ourselves what’s more important than pictures of great looking food?

Q: What…?
A: PEOPLE! People are more important, and in this case we felt the chefs who dream up these amazing presentations are important. We wanted to share some of their stories.

Q: Cool! I look forward to being entertained and inspired.

A: It won’t let you down.

Click here to view our new Catazine!


Chef Eric LeVine

Page 8

Chef Rafael Salinas

Page 20

Chef Kevin Lee

Page 27

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